Tuesday, December 17, 2019

Classical Financial Theory Cognitive Psychology And...

In many aspects of life, knowing what influences people’s decision making can help solve some of the world’s most complex problems. Research in the financial sector has been dumbfounded by this very question since the advent of the stock market. Classical financial theory assumes investors behave with rational expectations in order to maintain an efficient market. Yet as we know, the idiosyncrasies in human behavior vary and financial markets tend to fluctuate up and down as a result. Recently, economics has begun to adopt the insights of behavioral science as a more realistic interpretation of financial markets. Behavioral economics incorporates aspects of cognitive psychology with conventional finance in order to provide an explanation for irrational and rational decision making. The insights from behavioral economics has made strides in proving that human behavior does not act consistently with economic theory but has also paved the way for the budding field of neuro economics. As a budding field, neuroeconomics bridges neuroscience, cognitive psychology and economics in order to understand the mechanisms underlying economic decision making. What is Neuroeconomics? The human brain has often been referred to as the most complex biological structure and something akin to a black box. The foundations of economic theory were constructed assuming that details of the human brain would not be brain. However with advances in technology, neuroscience has produced techniques toShow MoreRelatedBehavioral Finance and Technical Analysis1899 Words   |  8 Pagesoften referred to as Behavioral Economics (This area of enquiry is sometimes referred to as behavioral finance, but we call it behavioral economics. Behavioral economics combines the twin disciplines of psychology and economics to explain why and how people make seemingly irrational or illogical decisions when they spend, invest, save, and borrow money. 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